Business Administration/Consumer Psychology and Market Researchfull time

  • Bachelor of Science


  • 7 semesters

    Standard period of study (amount)

  • Pforzheim


Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study

Business Administration


Evaluation Methods, Survey Methods, Consumer Behaviour, Communications Research, Market and Consumer Psychology, Market Research


Consumer Psychology and Market Research integrated into an in-depth Business Administration degree course This degree course is virtually unique in Germany and combines consumer psychology as a sub-discipline of business psychology with a well-founded degree in Business Administration. With your Bachelor's degree, you have the best prerequisites for a successful start in an exciting and varied career. The degree course teaches theoretical foundations and research methods of psychology. Key research topics include perception, emotion, motivation, attitude and learning processes. As an application- and practice-oriented discipline, focus is on the psychology of buyer behaviour. The foundation: a broad Business Administration degree course (with international economics, quantitative methods/statistics, legal fundamentals) qualifies you to apply the acquired psychological principles in a narrower marketing-oriented and business administration environment. Your degree course is geared towards the labour market of the future.

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the HZB in Mathematics - 30% Individual grades of the HZB in English - 20% A weighted grade for the selection procedure is thus determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never reduce them.

Application deadlines

Winter semester (2024/2025)
  • Deadlines for International Students from the European Union

    see application deadlines for new students

  • Deadlines for international students from countries that are not members of the European Union

    see application deadlines for new students

  • Application deadline for Germans and inhabitants

    Economics and Law as well as Engineering: > Bachelor's degree Winter semester 15.07. Summer semester 15.01. > Master's: For application deadlines, please refer to the website of the respective degree course. Design: > Bachelor's and Master's degree: Winter semester: 30.04. Summer semester 30 October

Tuition fee

Languages of instruction

Main language


Further languages


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service