Business Administration - Marketing and Communications Industrywith integrated professional training, dual system

  • Bachelor of Arts


  • 4 years

    Standard period of study (amount)

  • Hamburg


  • No information

Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Business Administration
  • Marketing, Distribution
  • Media Management
  • Economic Sciences, Economics

Market Research, Conceptual Marketing, Marketing Communication, Media Planning


Geared towards education and training as a business clerk for marketing communications with studies; learning locations: University, training company and vocational school. Focus on classic five-day week

Admission modus

Without admission restriction

Admission requirements

A training contract with a company cooperating with the university and proof of a study contract concluded separately with a cooperating company, if this is not integrated in the training contract. Admission once a year as of 1 September

Lecture period
  • 01.03.2023 - 31.08.2023
  • 01.09.2022 - 28.02.2023

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service