Higher Education Compass

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Brand and Media Management

full time

  • Master of Arts

    Master
    Degree

  • 3 semesters

    Standard period of study (amount)

  • Würzburg

    Location

  • July 2023 (Germans and inhabitants)

    July 2023 (EU), July 2023 (Non-EU)

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study
  • Online Media
  • Marketing, Distribution
  • Media Management
  • Business Consultancy
Focus

Brand Management, Project Management, Social Media Marketing, Online Marketing, Communication, Brand Management, Business Models, Market Research, Brand Strategies, Media Strategies

Admission modus

selection by the HEI

Admission requirements

First, a pre-selection takes place when you are admitted to our Master's programme 'Brand and Media Management'. The following are mandatory: (1) A university degree in the field of Brand Management, Media Management, Marketing Management, Business Administration or an equivalent degree (2) Average grade in the Bachelor's degree of 2.5 or better (3) 210 ECTS (which can be achieved by students with only 180 ECTS on a case-by-case basis (and on application) by recognising internship times, additional courses, etc.) This is followed by a refined selection based on the following criteria: (4) Relevant theoretical experience in the scope of at least 20 ECTS in the areas of marketing, brand and / or media (proven by a completed form as well as meaningful grades overviews and / or module descriptions) (5) Relevant practical experience of at least 20 weeks full-time internship in the areas of marketing, brands and / or Media (evidenced by meaningful internship certificates and certificates) (6) Good to very good Business Administration knowledge, proven by courses in Business Administration, Economics, Statistics and Law. The final selection is made for more than 30 applicants who meet all of the criteria mentioned above using the grade average in the completed Bachelor's degree.

Lecture period
  • 15.03.2022 - 30.09.2022
  • 01.10.2022 - 25.01.2023

Application deadlines

Summer semester (2022)
  • Deadlines for International Students from the European Union

    01.05.2023 - 15.07.2023

    Please note any deviations on our homepage www.fhws.de

  • Deadlines for international students from countries that are not members of the European Union

    01.05.2023 - 15.07.2023

    Please note any deviations on our homepage www.fhws.de

  • Application deadline for Germans and inhabitants

    01.05.2023 - 15.07.2023

    Please note any deviations on our homepage www.fhws.de

  • Enrollment deadline for Germans and foreign students

    15.07.2023 (Universitywide deadline)

    Application deadlines for Master's courses: www.master.fau.de

Winter semester (2022/2023)
  • Deadlines for International Students from the European Union

    01.05.2023 - 15.07.2023

    Please note any deviations in individual degree courses and any current adjustments on the homepage:

  • Deadlines for international students from countries that are not members of the European Union

    01.05.2023 - 15.07.2023

    Please note any deviations in individual degree courses and any current adjustments on the homepage:

  • Application deadline for Germans and inhabitants

    01.05.2023 - 15.07.2023

    Please note any deviations in individual degree courses and any current adjustments on the homepage:

  • Enrollment deadline for Germans and foreign students

    15.07.2023 (Universitywide deadline)

    Application deadlines for Master's courses: www.master.fau.de

Languages of instruction

Main language

German

International office

Hochschulservice Internationales/International Office

Student advisory service

Allgemeine Studienberatung

Graduate contact

Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt Fakultät Wirtschaftswissenschaften
Address
Münzstr. 12
97070
Würzburg
Tel:
0931 / 3511-9602
Fax:
0931 / 3511-9610
Email:
dekanat.fwiwi@fhws.de

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These data have been kindly made available to the DAAD by the German Rectors' Conference.