Social Media Management and Gaming (Media Management)full time

  • Bachelor of Arts


  • 7 semesters

    Standard period of study (amount)

  • Hamburg


Overview and admission

Study Type


Admission semester

Summer and Winter Semester

Area of study
  • Media Design
  • Online Media
  • Digital Media
  • Multimedia
  • Marketing, Distribution
  • Media Management

Media Economics, Communication, Media Economics, Platform Economics, Gaming, Social Media, Cross-Media, Storytelling, Media Psychology, Internet Live Production


Social media has redefined the public sphere and communication. Where press releases used to be sent out, today, influencers carry brand messages around the world, and thanks to viral marketing, clever advertising slogans – just like shitstorms – reach an audience of millions. For media companies, this means a special task for strategic management. With the B.A. degree in Media Management with a specialisation in Social Media and Gaming, you will learn to understand and navigate the dynamics of web culture.

Admission modus

open admission

Admission requirements (Link)

Application deadlines

Winter semester (2022/2023)
  • Application deadline for Germans and inhabitants

    no application deadlines (until the beginning of lectures)

  • Deadlines for International Students from the European Union

    Enquire at the university

  • Deadlines for international students from countries that are not members of the European Union

    Enquire at the university

  • Enrollment deadline for Germans and foreign students

    Any time

Tuition fee


690.00 EUR / semester

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4140/semester)

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service