Marketing Management - degree programme with vocational and academic elementsdual system, including practical semester
Master of Arts
Standard period of study (amount)
Overview and admission
Summer and Winter Semester
Area of study
- Communication Studies
- Publishing Studies
Consumer Psychology, Consumer personality, Creation + Innovation, Corporate Communications, Non-profit and social marketing, Digital Media, Management, Brand Management, Brand Experience + Costumer Journey, Instruments of marketing communication
B.A. graduates from the areas that want to orient themselves towards Marketing, Communication Management, Public Relations.
In the Master's degree programme with vocational and academic elements in Marketing Management, you will learn how to develop creative campaigns under complex conditions, how to stage products as experiences, how to engage your target group and how to always critically question and rethink everything. You will learn to make brands, products, services and organisations heard. You will also acquire the theoretical, academically sound background for modern and holistic strategy development and learn to develop communication concepts independently and to coordinate the creative implementation. Thanks to the course structure as a degree programme with vocational and academic elements, you will be an integral part of your partner company from the beginning. In this way, you not only expand your personal, professional network, but also create the best career conditions for your future.
written entrance test
EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4740/semester) Important: The dual partner generally pays a salary that covers the tuition fees or, in some cases, the partner company pays the tuition fees.
Languages of instruction