International Business Administration - specialisation Digital Marketingfull time

  • Bachelor of Arts

    Bachelor
    Degree

  • 7 semesters

    Standard period of study (amount)

  • Berlin

    Location

Overview and admission

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Area of study
  • Business Administration
  • International Business Administration
  • Marketing, Distribution
Focus

Marketing, Business Administration, Brand Management, Consumer Behaviour, Digital economy, Marketing and Distribution, Online Marketing, Communication, Creativity and Innovation, Economics

Annotation

Sophisticated marketing strategies are the basis for the most important decisions of a modern company. The days of keyword stuffing and oversized Google ads budgets are over. Whether you or your future accounts run an online store or a Software-as-a-Service (SaaS)company, all your efforts will be focused on a single focus: the exact understanding of your customers. Digital Marketing delivers the analytical insights that enable the rest of the organization to achieve this goal. In the middle of Berlin, Germany's tech hub and startup capital, we have developed this industry-friendly bachelor's academic degree especially for you – to explore various management disciplines with you and specialise your knowledge in the operational areas of digital marketing.

Admission modus

open admission

Admission requirements (Link)

Admission requirements

Personal introductory interview

Application deadlines

Winter semester (2022/2023)
  • Application deadline for Germans and inhabitants

    no application deadlines (until the beginning of lectures)

  • Deadlines for International Students from the European Union

    Enquire at the university

  • Deadlines for international students from countries that are not members of the European Union

    Enquire at the university

  • Enrollment deadline for Germans and foreign students

    Any time

Tuition fee

Fees

690.00 EUR / Month

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine): 7-semester variant. The EU/EEA tuition fees for the 6-semester version amount to EUR 790/month. Non-EU/EEA students pay per semester (EUR 4140: 7-semester variant; EUR 4740: 6-semester variant).

Languages of instruction

Main language

German

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service