Higher Education Compass

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Business Administration - International Marketing Management

part time degree programmes for professionals

  • Master of Arts

    Master
    Degree

  • 5 semesters

    Standard period of study (amount)

  • Mülheim an der Ruhr

    Location

  • 0 days left (Germans and inhabitants)

    0 days left (EU), 0 days left (Non-EU)

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study
  • Business Administration
  • Marketing, Distribution
Target group

How can international markets be analysed from different marketing perspectives? How can international marketing strategies be derived? How can internationalisation strategies be created by companies? How can the methods of market research be applied? How can customer relationships in terms of International Marketing Management be understood? If you are interested in answering these questions, you should definitely apply for the Master’s in International Marketing Management!

Annotation

The course includes International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management. Business modules prepare for management positions. The prerequisites for the course include, among other things, very good command of English (according to the European Framework, Level B2). Presence events take place on Fridays in the afternoon or on Saturdays. Various communication options via the e-learning portal module. Examinations of all modules can be taken every semester. There are no study or examination fees, only the semester fee and material fees.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

Voraussetzung für die Aufnahme in das Masterstudium ist der Abschluss eines mindestens siebensemestrigen berufsqualifizierenden Studiums in einem wirtschaftswissenschaftlichen Studiengang. Dabei müssen mindestens 210 Credits und davon mindestens 105 Credits aus Modulen mit zumindest überwiegend wirtschaftswissenschaftlichen Inhalten erworben worden sein. Weitere Zugangsvoraussetzung: ein Nachweis über Englischkenntnisse auf dem Niveau B2 gemäß des Gemeinsamen Europäischen Referenzrahmens für Sprachen (GER). Die schulische Leistung stellt dabei eine Leistung dar, die den Anforderungen voll entspricht (Note „gut“). Details zu den Voraussetzungen lesen Sie in der Prüfungsordnung.

Lecture period
  • 21.03.2022 - 01.07.2022
  • 26.09.2022 - 20.01.2023

Application deadlines

Summer semester (2022)
  • Enrollment deadline for Germans and foreign students

    Expired (Universitywide deadline)

  • Deadlines for International Students from the European Union

    Expired (Universitywide deadline)

  • Deadlines for international students from countries that are not members of the European Union

    Expired (Universitywide deadline)

  • Application deadline for Germans and inhabitants

    01.12.2022 - 15.02.2023 (Universitywide deadline)

Winter semester (2022/2023)
  • Application deadline for Germans and inhabitants

    01.05.2022 - 15.08.2022

    Further information on registration, deadlines and the application process can be found on the HRW website:

  • Enrollment deadline for Germans and foreign students

    15.08.2022 (Universitywide deadline)

  • Deadlines for International Students from the European Union

    01.05.2022 - 15.08.2022

    Via uni-assist.de Further information on registration, deadlines and the application process can be found on the HRW website:

  • Deadlines for international students from countries that are not members of the European Union

    01.05.2022 - 15.08.2022

    Via uni-assist.de

Tuition fee

Fees

443.00 EUR / semester

Fees (Link)

The University Ruhr West does not charge tuition fees. However, students must pay a semester fee. The semester fee for the winter semester 2021/22 amounts to a total of EUR 324.38 and is made up as follows: Important for business administration master students: Business Administration Master students please note that in addition to the semester fee, the Institute for Composite Studies charges a material procurement fee of EUR 110.00 (total amount winter semester 2021: EUR 434.38).

Languages of instruction

Main language

German

International office

International Office
Address
Duisburger Straße 100, Geb. 01
45479
Mülheim
Email:
christiane.hinrichs@hs-ruhrwest.de
Web:
http://www.hochschule-ruhr-west.de

Student advisory service

Graduate contact

Hochschule Ruhr West Studiengangsmanagement
Address
Duisburger Straße 100
45479
Mülheim an der Ruhr
Tel:
0208 / 882 54 349
Email:
Fachberatung-MA-BWL@hs-ruhrwest.de

Liane Trzebiatowski

Further study programmes

  • Ruhr West University of Applied Sciences
    Applied Computer Science
    • Bachelor
    • 9 semesters
    • with integrated professional training, dual system, including practical semester
    • Bottrop
    Deadlines
    September 2022 (Germans and inhabitants)
    September 2022 (EU)
    expired (Non-EU)
    Please enquire

    More

These data have been kindly made available to the DAAD by the German Rectors' Conference.