Creative Communication and Brand Managementfull time
Master of Arts
Master
Degree3 semesters
Standard period of study (amount)
Pforzheim
Location
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
- Communication Design
- Marketing, Distribution
Focus
Consumer Research, Communications Research, Brand Management, Communication Management, Design Management
Target group
Graduates of business administration and design-oriented degree courses; academically trained practicing professionals from business administrative and creative fields
Annotation
Study Brand Management: Master in Creative Communication & Brand Management at the Business School in Pforzheim Interdisciplinary Master for Creative Brand Management and Brand Communications. Graduates with a bachelor's degree in business administration/marketing and design studies become brand experts at the Business School in Pforzheim. The three-semester Master of Arts in Creative Communication & Brand Management (MCM) prepares you to take on management tasks at the interface between marketing and design, e.g. in advertising and design agencies as well as in brand management at brand manufacturers. The three-semester postgraduate Master of Arts in Creative Communication & Brand Management (MCM) is aimed at graduates of both business administration and design/creative studies. The Master's degree prepares you to take on management tasks in advertising and design agencies, in marketing communication as well as in brand and product management. The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).
Admission modus
selection by the HEI
Admission requirements
Degree from an economic course of study with a specialisation in Marketing or in a design-specific degree course or academic degree in another field and several years of career-specific experience in the field of Design or Marketing Communication Very good knowledge of German and English Selection interview
Application deadlines
Winter semester (2023/2024)
Deadlines for International Students from the European Union
see application deadlines for new students
Deadlines for international students from countries that are not members of the European Union
see application deadlines for new students
Application deadline for Germans and inhabitants
Not applicable
Enrollment deadline for Germans and foreign students
See application deadlines
Tuition fee
Fees
Languages of instruction
Main language
German
