Business Administration/Media Management and Digital Mediafull time

  • Bachelor of Science

    Bachelor
    Degree

  • 7 semesters

    Standard period of study (amount)

  • Pforzheim

    Location

Overview and admission

Study Type

undergraduate

Admission semester

Winter Semester only

Area of study
  • Business Administration
  • Media Management
Focus

Media Management, Consumer and Advertising Psychology, Marketing, New Media, Media and Corporate Communication

Annotation

Media Management and Advertising Psychology integrated into an in-depth Business Administration degree course The optimum combination of Media Management and Advertising Psychology as part of Business Psychology, embedded in an in-depth Business Administration degree course. This creates the best conditions for a successful career start after graduation. Our practice-oriented degree course offers you the opportunity to study the three highly dynamic areas of media and to understand markets and consumers by combining Media Management and Advertising Psychology in your course. Specialisation in Advertising Psychology: Advertising Psychology is a sub-discipline of Business Psychology and explores how advertising and corporate communication affect consumers. The degree course provides you with psychological knowledge and methods in an academically in-depth and practical form. Specialisation in Media Management: Media Management deals both with the use of media in corporate communication and with imparting the know-how necessary to work in various functions within media companies.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.

Application deadlines

Winter semester (2023/2024)
  • Deadlines for International Students from the European Union

    see application deadlines for new students

  • Deadlines for international students from countries that are not members of the European Union

    see application deadlines for new students

  • Application deadline for Germans and inhabitants

    Not applicable

Tuition fee

Languages of instruction

Main language

German

Further languages

English

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service