Higher Education Compass
Find the right degree programme from over 21,000 offers in the Higher Education Compass of the German Rectors' Conference (HRK).
Find the right degree programme among over 21,000 courses in Germany
Marketing Managementdual system, including practical semester
Bachelor of Arts
Standard period of study (amount)
Düsseldorf, München, Berlin, Hamburg, Dortmund, Nürnberg, Hannover, Frankfurt am Main, Bremen, Mannheim, Erfurt, Essen, Köln, Stuttgart, Leipzig, Augsburg, Mainz, Braunschweig, Dresden, Lübeck, Münster, Duisburg, Bielefeld, Freiburg, Karlsruhe, Ulm, Wuppertal, Aachen, Bochum
Overview and admission
Admission in all quarters
Area of study
Online Marketing, Sales & Distribution, Digital Business
No IU location near you? Study at the virtual campus! The new virtual campus of the IU Duales Studium offers you maximum flexibility: All courses and also oral examinations take place virtually via Zoom video conferencing - and in a fixed class environment. You complete the practical part of your dual degree completely independent of location - at a company in your desired region. You can find out more about the virtual campus directly on our website.
General or subject-specific higher education entrance qualification Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions: - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in - successful passing of the Master Craftsperson’s examination - successful completion of a course as a state-certified Technician or state-certified Business Economist
Winter semester (2023/2024)
Application deadline for Germans and inhabitants
Deadlines for International Students from the European Union
Deadlines for international students from countries that are not members of the European Union
At the IU you pay EUR 0 because your practice partner pays your tuition fees.
Languages of instruction