Advertising and Market Communicationdual system, full time
Bachelor of Arts
Standard period of study (amount)
Overview and admission
Winter Semester only
Area of study
- Communication Studies
- Media Studies
- Media Management
Advertising, Communication, Branding and Product Management, Social Media and Media Management, Trade Fair and Event Management, Entrepreneurship
Dual variant: Students alternate between theory in the seminar room and practice at the desk of the partner company. Basic version: includes an integrated practical study semester.
Higher education entrance qualification (general or subject-specific higher education entrance qualification, entrance qualification for universities of applied sciences) or a vocational training and three years of practical experience combined with an aptitude test Dual academic studies: Training contract with a company for the dual degree course.
- 01.04.2021 - 31.07.2021
- 04.10.2021 - 31.01.2022
Winter semester (2021/2022)
Application deadline for Germans and inhabitants
Deadlines for International Students from the European Union
Commencement of the degree course Advertising and Market Communication (B.A.) in the winter semester Application possible at any time.
Deadlines for international students from countries that are not members of the European Union
Commencement of the degree course Advertising and Market Communication (B.A.) in the winter semester; Application possible at any time.
Languages of instruction