Study Type

graduate

Admission semester

Summer Semester only

Target group

European and Chinese managers and prospective young managers in the areas of Business-to-Business Marketing

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

Completed degree and subsequent qualified, professional practice generally for at least one year\; Selection will be made on the basis of the following aspects: A 3-page statement of motivation, including a description of the company, industry and scope of the market, in particular with regard to European-Chinese business relationships in which the applicant is active, as well as the professional scope of duties that should be included\; Experience that is connected to the Master's degree course and experience that is linked to the professionally qualifying degree at a university, preferably as part of the marketing of products or services to business clients over a period of 3 years or more\; Command of English to level B2 of the Common European Framework of Reference for Languages (CEFR)