Study Type

graduate

Admission semester

Winter Semester only

Focus

Brand Management & Customer Relationship Management, Current Issues in Marketing I, Current Issues in Marketing II

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

Admission restriction: yes (1st study semester) Bachelor’s degree in business administration or a combined degree course in economics with at least the overall grade 2.5 and - at least 30 ECTS (excluding practical and project modules and Bachelor's thesis) from module examinations in the field of Marketing (e.g. Principles of Marketing, Buyer Behaviour, Marketing Research, etc.) - a relevant bachelor’s thesis in the field of marketing. If applicable, outstanding credits from the Bachelor's degree course worth a maximum of 15 ECTS (Bachelor's certificate and record must be submitted by 30.11.