Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Brand Strategies, Event Design, Operative Event Planning and Event Production, General Management, Project Management, Marketing Communication and Event Communication, Financing/Organisation of Event Agencies, Consumer Behaviour/Customer Relationship Management, Event Controlling, Event Production, Event Law, Social Media Fairs, Sponsoring

Target group

All interested candidates who see their professional future in the experience-oriented field of live communication and who want to take responsibility for the planning and design of events of all kinds, e.g. corporate events, public events, festivals, congresses or sports events – regardless of whether they are in-person, hybrid or virtual. The degree course is aimed at both specialised event managers and employees who want to work on modern communication campaigns in marketing departments of companies in all industries.

Annotation

career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required) Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester Applications are possible at any time until the maximum number of participants has been reached The career-integrated Master's degree course in Event Marketing is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)

Admission modus

open admission

Admission requirements (Link)

Admission requirements

- First certificate of academic degree with at least 180 ECTS, regardless of subject - At least one year of professional experience (work placements are recognised)

EUR 13,980 total tuition fees + EUR 575 total examination fees (EUR 143.75 per semester)