Study Type

graduate

Admission semester

Winter Semester only

Focus

Strategic Behaviour in International Markets, International Marketing, Current Issues in Marketing (e.g. Empirical Methods in Marketing), Intercultural Consumer Behaviour

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

- Bachelor or equivalent academic degree in Economics or a Combination degree course in Economics and other disciplines (e.g. Industrial Engineering, Business Information Technology or Business Law) - At least 210 ECTS points (applicants with 180 credit points must additionally acquire 30 credit points through an integrated work placement) - Very good English language skills that corresponds to the upper level B2 of the Common European Framework of Reference for Languages (CEFR) - Proof that courses from the area of Marketing equating to at least 15 ECTS CP were completed in the previous degree – Letter of motivation in English – CV in English - only for applicants who obtained their academic degree outside the EU/EEA countries; GMAT with at least 600 points (in this case no further English proof is required)