Online Marketingpart time degree programmes for professionals, distance studies, part time, full time
Bachelor of Arts
Standard period of study (amount)
Overview and admission
Summer and Winter Semester
Area of study
Social Media Marketing and Digital Brand Management, Search Engine Marketing, Digital Service, Data Analysis and Visualisation, Digital Business
There is hardly any area of economic life and the private sector that is not influenced by digitisation. In order to fully exploit the potential benefits of digitisation for marketing, the various specific online channels need to be set up and (if necessary) new ones created. Therefore, professionals with up-to-date expertise in technologies and developments in marketing are in demand. Digital marketing and social media are fast-growing areas that offer numerous exciting career opportunities. However, specialists must combine interdisciplinary knowledge from business, marketing, e-commerce, usability, etc. with innovative ideas in order to implement digital campaigns in a user-oriented manner. Students of the Digital Marketing and Social Media Bachelor´s degree course learn everything they need to ensure the best possible online presence for their company! By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento: the <a href="Das AKAD California Campus Program: Einzigartig in seiner Art target="_blank">California Campus Program</a>!
School-leaving certificate giving right of entry to higher education or entrance qualification for universities of applied sciences. If you do not have a school leaving certificate giving right of entry to higher education or an entrance qualification for universities of applied sciences, you can still study under certain conditions.
Winter semester (2023/2024)
Application deadline for Germans and inhabitants
Enrollment deadline for Germans and foreign students
Languages of instruction