Digital Marketingfull time

  • Master of Science


  • 4 semesters

    Standard period of study (amount)

  • Schmalkalden


  • July 2024 (Germans and inhabitants)

    July 2024 (EU), July 2024 (Non-EU)

Overview and admission

Study Type


Admission semester

Summer and Winter Semester

Area of study
  • Computer Science
  • Media Informatics
  • Information Systems and Management

The aim of the course is to impart comprehensive competencies that enable students to meet practical requirements in a professional and responsible manner. You will acquire the necessary knowledge and skills to analyse marketing challenges in the context of new media and to solve them in a goal-oriented manner. The Master of Digital Marketing has a special, highly topical profile within Germany due to the teaching of extensive design-oriented competencies and the connection to the Faculty of Computer Science.

Admission modus

open admission

Admission requirements (Link)

Lecture period
  • 09.10.2023 - 02.02.2024
  • 02.04.2024 - 12.07.2024

Application deadlines

Winter semester (2023/2024)
  • Deadlines for international students from countries that are not members of the European Union

    27.04.2024 - 15.07.2024

  • Application deadline for Germans and inhabitants

    27.04.2024 - 15.07.2024

  • Deadlines for International Students from the European Union

    27.04.2024 - 15.07.2024

  • Enrollment deadline for Germans and foreign students

    27.04.2024 - 15.07.2024

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service