Study Type

graduate

Admission semester

Admission only in the winter trimester

Focus

Distribution and Communication of Luxury, Luxury Markets, Brand Management

Target group

The degree course in Branding and Luxury Goods Marketing prepares you to meet the demands of managing premium products on the global market for luxury goods.

Annotation

Welcome to the accadis Campus in the immediate vicinity of the financial metropolis and student city of Frankfurt am Main. You can look forward to studying Management or Education at a light-flooded, modernly equipped campus with highly motivated lecturers and fellow students as well as the multinational flair of the Rhine-Main region. Our students enjoy a steep learning curve in small, interactive study groups. At our location in the heart of the South Campus Bad Homburg, you can find all the important contacts for your studies. The door of the Study and Examination Organisation Office is always open to students. Lecturers are also happy to answer questions outside of lectures. accadis graduates can start their careers on a solid academic basis and with a well-trained mind. They impress employers with analytical skills and social, rhetorical and digital competence. They work well in a team, present confidently and convincingly, and lead employees with excellent people skills. Brand and Luxury Goods Marketing Do you have a keen sense of exclusivity and unmistakable product experiences? Then learn how to meet the highest expectations in high-end lifestyles with original marketing strategies in the degree course Brand and Luxury Goods Marketing. As a graduate with sound management expertise, you will be able to communicate the emotional benefits and special added value of premium products to discerning target groups – from luxury perfume and high fashion to designer furniture, high-priced cars and real estate worth millions. Specialisation modules During your degree course you will attend the core lectures Brand Management, Luxury Markets as well as Distribution and Communication of Luxury. In the full-time course, you will deepen your knowledge in one elective, e.g. Pricing Strategies; in the degree programme with vocational and academic elements and career-integrated course, you will deepen your knowledge in two electives. Various Management modules High-quality Business Administration lectures such as Applied Global Strategy, Contemporary Internet Marketing or Risk Management as well as leadership skills modules such as Presentation and Rhetoric Skills, Business Ethics and International Leadership round off your studies. Practical relevance Depending on what suits your career goals better, you will complete a semester abroad or a project-centred education in a company of your choice. In the fifth trimester of full-time studies, you will conduct a consulting study for a real company in the Real-Life Consulting Case. In the career-integrated Master's degree programme with vocational and academic elements, you will apply your theoretical knowledge in exciting projects in business practice. Internationality Internationality is a central element of the accadis degree course. Lecturers who pass on experience from managing global companies as well as fellow students from all over the world characterise everyday life on campus. In the full-time Master's degree course, you can spend a semester abroad at one of over 100 universities all over the world. The lectures in the Master's degree courses are exclusively in English. accadis University of Applied Sciences in Bad Homburg is one of few higher education institutions in Germany to also offer career-integrated Master's degree courses in English. Guest lecturers from partner universities as well as fellow students from all over the world ensure an international atmosphere in the lecture rooms. Start-up 'n' Study - with Building Entrepreneurs! You are bursting with ideas and want to get your own company off the ground. Then our new Building Entrepreneurs! programme is just right for you. Here the question is not: Should I start a business or should I go to university first? You decide to found AND study. The programme "Building Entrepreneurs" can be combined with all accadis Bachelor and Master degree courses. What makes the programme special? Concepts instead of exams: The great innovation of the Building Entrepreneurs! programme is that you relate selected exam credits in your studies to your business idea. Coaching: During the entire degree course, a business coach from the accadis Institute of Entrepreneurship will support you. As your contact and sparring partner, he supports you in developing your business idea. accadis coworking space: Here you will find everything you need for starting up and studying. You work on your concept in peace, organise your meetings and conferences... and brainstorm with like-minded fellow students.

Admission modus

Selection procedure / qualifying examination

Admission requirements (Link)

Admission requirements

- Completed bachelor's degree in economics - Alternatively: Completed interdisciplinary Bachelor's degree with at least 60 ECTS in economics - Good final grade in the first degree programme – Good knowledge of English | Levels B2 or C1 - Successful introductory presentation

Fees

950.00 EUR / Month

Fees (Link)

No additional fees are incurred for the Master's thesis.