Higher Education Compass

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Business Administration/International Marketinginternational course, full time, International degree

  • Bachelor of Science


  • 7 semesters

    Standard period of study (amount)

  • Pforzheim


Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Business Administration
  • Marketing, Distribution

Marketing Management, Market Research, Marketing Instruments


International Marketing integrated into a well-founded Business Administration degree course Studying International Marketing in Pforzheim offers the unique combination of specific expertise in marketing, a broad Business Administration degree course and international exchange. This makes the International Marketing degree course at Pforzheim University the best way for graduates to start a successful career in an ever-changing global environment. Are you interested in customer needs and how they can be satisfied through innovative products? Then you will be enthusiastic about the study BW/International Marketing. Marketing supports the management in achieving the company's goals and strategies, taking into account a global environment and its complexity. This includes, for example, the development of new products, the design of advertising measures and the selection of the right distribution channel. Students spend part of their second part of their studies (4th and 5th semesters) at one of the partner universities in other countries and complete their credits there in English. The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International), the world's leading accreditation institution. This is considered to be one of the most important awards and is outstanding confirmation at a global level of the quality of higher education in Economics.

Admission modus

selection by the HEI

Admission requirements (Link)

Area of study
  • Partner institution: University of Ljubljana in Republic of Slovenia (International degree: Dipl. Ekon (un))
  • Partner institution: Ramon Llul IQS Business School, Barcelona in Kingdom of Spain (International degree: Bachelor International Marketing in Digital Economy)
  • Partner institution: ISCTE Business School Lissabon in Portuguese Republic (International degree: Bachelor in Management)
  • Partner institution: National University of Ireland, Galway in Ireland (International degree: Bachelor of Commerce)
  • Partner institution: Yuan Ze University in Taiwan (International degree: Bachelor of Business Administration)
  • Partner institution: Universität Tec de Monterrey in United Mexican States (International degree: Licenciado en Mercadotecnica)
  • Partner institution: ESC Clermont Graduate School of Management in French Republic (International degree: Bachelor in International Business)
  • Partner institution: Universitas Gadjah Mada Yogyakarta in Republic of Indonesia (International degree: Sarjana Ekonomi)
  • Partner institution: ESAN University Lima in Republic of Peru (International degree: Bachelor of Management and Marketing)
  • Partner institution: University of Wyoming in United States of America (International degree: Bachelor of Science in Marketing)
  • Partner institution: IESEG School of Management, Paris in French Republic (International degree: Bachelor of Business Administration (Grand Ecole Program))
Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.

Application deadlines

Winter semester (2020/2021)
  • Deadlines for International Students from the European Union

    see application deadlines for new students

  • Deadlines for international students from countries that are not members of the European Union

    see application deadlines for new students

  • Application deadline for Germans and inhabitants

    Not applicable

Tuition fee

Languages of instruction

Main language


Further languages



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Useful Links

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service