Study Type

undergraduate

Admission semester

Winter Semester only

Focus

Marketing Management, Market Research, Marketing Instruments

Annotation

International Marketing integrated into a well-founded Business Administration degree course Studying International Marketing in Pforzheim offers the unique combination of specific expertise in marketing, a broad Business Administration degree course and international exchange. This makes the International Marketing degree course at Pforzheim University the best way for graduates to start a successful career in an ever-changing global environment. Are you interested in customer needs and how they can be satisfied through innovative products? Then you will be enthusiastic about the study BW/International Marketing. Marketing supports the management in achieving the company's goals and strategies, taking into account a global environment and its complexity. This includes, for example, the development of new products, the design of advertising measures and the selection of the right distribution channel. Students spend part of their second part of their studies (4th and 5th semesters) at one of the partner universities in other countries and complete their credits there in English. The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International), the world's leading accreditation institution. This is considered to be one of the most important awards and is outstanding confirmation at a global level of the quality of higher education in Economics.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.

Fees

Fees (Link)