DegreeBachelor of Science in International Wine BusinessCourse language(s)Courses are held in English.Admission semesterWinter semester onlyBeginningWinter semester - OctoberProgramme durationSix semesters (three years)Application deadlineApplicants with foreign certificates for the following winter semester: 15 August (via uni-assist); foundation course "Studienkolleg" in the German language: 31 May (via uni-assist)
Applicants with a German university admission certificate: October (start of lectures)Course contentThe Bachelor's programme International Wine Business (IWB) at Hochschule Geisenheim University is a six semester, interdisciplinary programme combining theory-based education in the areas of business economics, viticulture and oenology with the practice-oriented applications of these topics in seminars and case studies.
The primary objective of this Bachelor's programme is to educate our students in such a way that they are "job ready", meaning that rather than learning theories by heart, students are trained, using modern teaching methods, to apply their scientific knowledge to solve problems. Internships - before and during the programme - help students to develop and excel in competences and skills that will form the basis for their future careers.
Our English-language study programme is based on our very successful German-language Bachelor's programme "Internationale Weinwirtschaft". Over the ten years of its existence, it has become clear that its success is rooted in two main areas: on the one hand, students are offered intensive courses in "Viticulture and Oenology", and on the other hand in "Business Economics". For our English-language programme, it is clear that these two areas should also be covered.
In the context of "Viticulture and Oenology", students must attend classes and practical exercises in wine chemistry, sensory courses, oenology, and viticulture. In the context of "Business Economics", we will focus on international markets and marketing, including classes in general marketing, wine marketing, general business administration, management, accounting, and economics. In special marketing projects on Northern Europe, France, Southern Europe (e.g. Italy, Spain) as well as on Asia and the New World, students have to apply their general knowledge in marketing and management cases, which are often conducted together with companies or institutions from the international wine business.
In a global world, a good knowledge of languages is required, making language courses an integral part of the programme. Students attend several English courses, and can also choose courses in other languages. In order for students to achieve a better understanding of German culture, German courses are obligatory.
Educational organisationThe programme consists of lectures, seminars, practical elements, workshops, excursions, small group discussions and tutorials, combining in-class learning with learning-by-doing elements. The ECTS system allows for individual choices according to the programme outline.
The first year of this three-year programme includes, among others, the following mostly theory-based modules:
- Economics and International Wine Markets
- Marketing Basics
- Business Operations
- General and Corporate Law
- International Product Profiles
- Sensory Evaluation
- Food and Wine Law
- English and German
- Information Technology
- Business Management
- Wine and Beverage Marketing
- Marketing Project France
- Marketing Project Consumer Markets
- Project Southern Europe
- Wine Evaluation
Study abroad unit(s)Students can complete their internship outside Germany. Additionally, excursions are offered.InternshipsAn internship of twelve weeks is to be completed during the summer break between the fourth and fifth semesters. Programme advisers will assist students in finding an appropriate internship.Forms of assessmentWritten and oral exams in accordance with the guidelines, Bachelor's thesis
- Marketing Project Asia
- Marketing Project New World
- Marketing Project Central- and Eastern Europe
- Project Italy, Switzerland and Austria
- Business Simulation
- Business Plan
- Completion of the Bachelor's thesis
For graduation, a minimum of 180 ECTS is required.ECTS credits180Diploma supplementYesCourse-related German language coursesYesCourse-related English language coursesYesCourse objectivesThe objective of the programme is to prepare students for a career in the international wine business. We therefore educate our students in such a way that they are "job ready", meaning that rather than learning theories by heart, students are trained, using modern teaching methods, to apply their scientific knowledge to solve problems. Internships during the programme help students to develop and excel in competences and skills that form the basis for their future careers.
Tuition feesNo tuition feesEnrolment feesApprox. 300 EUR per semester. The fee includes a semester ticket covering public transport in the RMV Area (stretching to Wiesbaden, Frankfurt, Frankfurt International Airport, etc.).Costs of livingApprox. 720 EUR per month to cover personal expensesJob opportunitiesPart-time jobs in wineries, office jobs, and jobs for student assistants are also available, depending on the knowledge and skills of each applicant.
Language requirementsProof of English competence at minimum level B2 (CEFR) must be submitted with the application via uni-assist.
The following certificates are recognised: TOEFL (minimum 80 points internet-based test), IELTS (minimum 5.5), Cambridge First Certificate - FCE - (minimum grade B)
Knowledge of German is not required, but is strongly recommended.Academic requirementsGerman university admission certificate or foreign secondary school leaving certificate meeting the requirements for studying in Germany. Additionally, a precondition for admission is having completed 26 weeks of mandatory work experience prior to being admitted.Where to applyHochschule Geisenheim
Arrival supportThe student service and information centre offers support for international students in all relevant fields (welcome service, visa application, resident permit, accommodation, financing, tutoring, etc.).Services and support for international studentsStudent mentors support international students in all non-academic affairs related to living and studying in Geisenheim.
The Career Service provides information and advice in all questions regarding future career possibilities, further qualifications, and getting started with your career.AccommodationAccommodation is available on the private market - the International Office at Hochschule Geisenheim University will assist students in finding accommodation (rent approx. 250-300 EUR per month). Private accommodation can be found on our accommodation platform: https://www.facebook.com/groups/992437727457169/?fref=ts or at http://www.studenten-wg.de.
Course websiteAbout the universityThe best of both worlds:
In its teaching as well as its research, Hochschule Geisenheim University combines the strengths of a traditional research university and a university of applied sciences or "Fachhochschule".
We offer our students eight practice-oriented Bachelor's degree programmes, each leading to a professional qualification, and nine research-based Master's degree programmes. Our doctoral students complete their PhDs in co-operation with renowned German and foreign universities. Students and scientists alike benefit from our strong international network of partners.
Our research is equally application-based and theory-based. The main focus is on the field of special crops in viticulture and horticulture and their diverse production and processing areas. We combine this with the fields of fresh produce logistics, food safety, business administration and marketing. Planning and design are two further key areas encompassing landscape architecture, landscape construction, and environmental conservation.
It is this diversity and international approach that define the Geisenheim profile.Total number of students1,400Total percentage of international students14 %About the cityGeisenheim, with its population of around 11,000, is located on the Rhine between Wiesbaden and Rüdesheim, and is renowned for its wines, schools, and cathedral. It is popularly known as the "City of Lime Trees". The city itself stretches from the Rhine along the southern slopes of the Rheingau hills to the main ridge of the Taunus hills. Vineyards are planted halfway up the slopes surrounding Geisenheim and Johannisberg, with forests above them.
Living and studying - Geisenheim offers a quality range of recreational and leisure activities. A number of sports halls, an indoor as well as an outdoor swimming pool, a sports field and opportunities for water sports are available privately or as part of the university's athletics programme. Innumerable inns, restaurants, wine bars as well as vintners' taverns offer regional delicacies and dining highlights. And if you want a bit more excitement, then the state capital of Wiesbaden offers true urban flair, only 20 minutes away by public transport with a student semester ticket.