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The "International Marketing for Studies and Research" office within the
DAAD began its work in 2001. This office acts both for the Higher Education
Consortium "GATE-Germany" and for the secretariat of the Joint Initiative on
"International marketing to promote study, research and training in Germany".
The "GATE-Germany" consortium was jointly established with the HRK. Its
mission is to position the study and research programmes offered by its
112 members (universities, science and research organisations, and other
education providers) in the international market. Its action fields include
marketing initiatives abroad (organisation of exhibition stands, information
and promotional tours, media campaigns, etc.) as well as continuing training
seminars for marketing officers from universities in Germany; in addition,
GATE-Germany develops and produces print media, CD-ROMs and websites. DAAD
Vice-President Professor Max Huber, who is simultaneously the Federal Government
Commissioner for International Higher Education Marketing, chairs the consortium.
"GATE-Germany" sees itself as part of the Joint Initiative on "International
marketing to promote study, research and training in Germany", also launched
in 2001. The federal government, the federal states, intermediary organisations,
education, science and research institutions, and German business and industry have
joined forces in a global advertising campaign run under the slogan of "Hi! Potentials -
International Careers Made in Germany". This is achieved by organising a series of
international events in co-operation with "GATE-Germany" and the key German science
and research institutions and funding organisations. These events are accompanied by
a media campaign aimed at presenting a coherent image abroad in order to raise the
international appeal of the study and research programmes offered in Germany.
The creation of a world wide network of DAAD Information Centres (ICs) plays
an increasingly important role here. These ICs are run by Lektors, and provide
information and advice locally, organise events, including larger education fairs,
the latter together with the "International Higher Education Marketing for Education
and Research Office"; they also make and maintain contacts with the media and
with other multipliers and disseminators, including, in particular, former DAAD
scholarship holders.
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Information
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Deutschlandjahr in Vietnam
Beziehungen in die Zukunft tragen
Mit Wissenschaft und Kunst vertiefen Vietnam und Deutschland in diesem Jahr ihr Miteinander, 35 Jahre nach Aufnahme der diplomatischen Beziehungen. Im Mittelpunkt des Jubiläums steht die Entwicklungszusammenarbeit im...
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Südafrika
Vergeben und gemeinsam weitermachen
Andreas Hettiger leitete zwischen 2005 und Februar 2008 das Informationszentrum des DAAD in Johannesburg, Südafrika. Sein Buch "Identitäten im neuen Südafrika" beschreibt anhand von zwölf Biographien den Wandel des...
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