Paul Starkey, Marketing Manager, University of Manchester
Presentation, long version
Presentation, short version
The workshop series International Dialogue on Education Berlin is a joint initiative of the British Council Germany, the German Academic Exchange Service, the German-American Fulbright Commission, the Australian Group of Eight and the Canadian Bureau for International Education in Berlin.
Through the contributions of international participants the series aims to enrich the debate on science, research and higher education policy in Germany, to place German perspectives in a global context and to learn from positive examples from other countries.
Paul Starkey
Paul Starkey is Marketing Manager at The University of Manchester.
The University of Manchester is the UK's largest University, one of the top 4 or 5 in terms of research power and has more international students than any other UK university. The University has embarked on a radical and ambitious strategic agenda with the goal of becoming one of the top 25 Universities in the world by 2015. Strategic branding and proactive reputation management plays a central role in the success of this strategy.
Since joining The University of Manchester in 2003, Paul has played a lead role in the creation, development and implementation of the brand for the new University following a major institutional merger with a nearby competitor university. The communications project and subsequent launch was subsequently awarded gold awards for branding from CASE and Heist. Paul currently has responsibility for the University's overall brand strategy, market research, competitor intelligence and advertising.
Paul began his career in travel and tourism market research working for the Yorkshire Tourist Board before joining the corporate research team at IATA (International Air Transport Association) undertaking marketing research and business consultancy for airlines and airports.
Paul has a BA (Hons) International Tourism and is a member of the UK Market Research Society and Chartered Institute of Marketing. Paul is an executive officer of the Chartered Institute of Marketing's Higher Education Interest Group which organises events, CPD and scholarship for marketing professionals in Higher Education.
